Digital Marketing

Most people looking at the upcoming Tesla Roadster will see a masterpiece of modern automotive engineering. When I look at it I see the most ruthless, highly optimised and brilliant digital marketing machine that has ever been created. At Dixtify we build and scale automated e-commerce architectures for high ticket dropshippers. I spend my days

Figuring out exactly how to measure digital marketing performance separates profitable founders from those simply burning client cash. That is the most difficult truth in the agency industry. Most marketing teams focus obsessively on traffic and impressions, but clicks never cover your Stripe fees or your payroll. In the case of running campaigns in top-tier

If you aren’t able to work out your break-even ROAS for TikTok ads accurately, you’re going to be in a financial loss. The majority of e-commerce founders check the native TikTok dashboard, note a return on ad spend of 2.5, and assume that they are making money. They are nearly always mistaken. The situation in

Years ago, when I first started offering the services of my digital agency, I experienced severe imposter syndrome whenever I was quoting potential clients; since established agencies were charging as much as $150 to $200 per hour, I felt it necessary to reduce my rates all the way to a bare minimum of $25 if